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The Big Picture for Large-Screen Television Viewing

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References

1998Development of a Scale to Measure Consumer Skepticism Toward Advertising1,033 cited
1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
1999The Effects of Screen Size and Message Content on Attention and Arousal316 cited
1986Television Viewing at Home: Age Trends in Visual Attention and Time with TV143 cited
1997The role of screen size in viewer responses to television fare100 cited
1991Television Exposure: Programs vs. Advertising57 cited
1966The People Look at Commercials: A Study of Audience Behavior52 cited

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2016Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds37 cited

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