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Management perspectives on country of origin

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
2016Successful qualitative research: A practical guide for beginners4,018 cited
2011Interviews in Qualitative Research2,361 cited
1982Country-of-Origin Effects on Product Evaluations1,819 cited
1999A review and meta-analysis of country-of-origin research1,603 cited
2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
1988Global Shift: Mapping the Changing Contours of the World Economy1,126 cited
2004Understanding retail branding: conceptual insights and research priorities1,095 cited
1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
1995A Meta-Analysis of Country-of-Origin Effects952 cited
2004Research Methods for Clinical and Health Psychology932 cited
2005Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations461 cited
2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product427 cited
2007

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Corporate brand image, satisfaction and store loyalty

425 cited

2006Fast fashioning the supply chain: shaping the research agenda418 cited

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