Beyond Borders: Web Globalization Strategies

John H. Yunker

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International Business and FDI Digital Marketing and Social Media Globalization, Economics, and Policies

Abstract

From the Publisher: Web globalization isn't just about expanding into new markets; it's about surviving in changing markets -- and it isn't easy. Beyond Borders: Web Globalization Strategies helps you hit the ground running. It offers great tips and hands-on strategies for setting up your site to go global and helps you avoid common mistakes that even Fortune 500 companies have made along the way. In the end, you will have guidelines and suggestions for bridging the borders between languages, cultures, countries, and -- ultimately -- people.

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