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The Impact of Social Media Content Marketing (SMCM) towards Brand Health
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The Impact of Social Media Content Marketing (SMCM) towards Brand Health (2016)The Impact of Social Media Content Market…Foundations of Social Media Marketing (2014)Foundations of Social Media M…Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Developing the Integrated Mar…The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services (2020)The dynamic stimulus of socia…Content Marketing Decisions for Effective Internal Communication (2018)Content Marketing Decisions f…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Predictors of online shopping in India: an empirical investigation (2020)Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives (2021)Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance (2021)Rethinking internal communication: a stakeholder approach (2007)What Makes Online Content Viral? (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)PLS-SEM: Indeed a Silver Bullet (2011)Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Users of the world, unite! The challenges and opportunities of Social Media (2009)
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References

  • 2014Foundations of Social Media Marketing316 cited

Cited by

  • 2020The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services134 cited
  • 2022Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach127 cited
  • 2018Content Marketing Decisions for Effective Internal Communication16 cited

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