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Fashion films as a new communication format to build fashion brands
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  • 2018Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films29 cited
  • 2018Happiness in Fashion21 cited
  • 2021Change in brand attitude depending on fashion film type: the psychological mechanisms by engagement and consumer fantasy proneness15 cited
  • 2018Valores y storytelling en los fashion films. El caso Tender Stories (2014-2017), de Tous12 cited
  • 2020Unpacking Fashion Film for Digital Design10 cited
  • 2020Excavating fashion film: a media archaeological perspective9 cited
  • 2020Nuevas narrativas en el marketing de moda: estudio de caso Fashion Dramas de Vogue7 cited
  • 2021Los 'fashion films' como nuevo modelo de 'branded content'. Estudio de 'Inside Chanel' (2012-2019)6 cited
  • 2018Artistic expression in fashion film of Prada4 cited
  • 2019Cinema Films Influencing Fashion3 cited
  • 2022Fashion films: la inclusividad queer entre los medios de moda y las prácticas corporativas (2010-2020)3 cited
  • 2023The evolution of journalists´ style in the cinema in Spain: From the Historias de la radio to Spotlight1 cited
  • 2021Goodwill hunting: YouTube user-generated content as a promotional tool for thrifted apparel1 cited

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