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Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren · Study

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ChapterOmni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren

Franz‐Rudolf Esch2015

Chapter2015

Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren

Franz‐Rudolf Esch · Christian Knörle

46 citations·0/0 files stored·Springer eBooks

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Digital Innovation in Industries

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References

2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?1969Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies, and Paradoxes.2014Strategie und Technik der Markenführung 2011Pragmatics of human communication : a study of interactional patterns, pathologies, and paradoxes 2008What drives college-age Generation Y consumers?2011Innovations in Shopper Marketing: Current Insights and Future Research Issues 2015Strategie und Technik der Werbung 2009New Communications Approaches in Marketing: Issues and Research Directions

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2018Stand der Forschung – Entwicklung von Omnichannel-Strategien als Antwort auf neues Konsumentenverhalten 2018Holistische Markenführung im digitalen Zeitalter – Voraussetzung zur Erreichung einer Omnichannel-Exzellenz 2026Geschäftssysteme und Benchmarks im E-Commerce

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Year2015

Typechapter

Published2015-11-27

VenueSpringer eBooks

Languagede

Citations46

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-3-658-05054-2_7

openalex_workW2340603003

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