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Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren
9 references·3 citing·41 second hop
Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren (2015)Omni-Channel-Strategien durch Customer- T…Strategie und Technik der Werbung (2015)Strategie und Technik der Wer…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Pragmatics of human communication : a study of interactional patterns, pathologies, and paradoxes (2011)Pragmatics of human communica…Innovations in Shopper Marketing: Current Insights and Future Research Issues (2011)Innovations in Shopper Market…New Communications Approaches in Marketing: Issues and Research Directions (2009)New Communications Approaches…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…What drives college-age Generation Y consumers? (2008)What drives college-age Gener…Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze (1993)Strategie und Technik der Wer…Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies, and Paradoxes. (1969)Pragmatics of Human Communica…Geschäftssysteme und Benchmarks im E-Commerce (2026)Geschäftssysteme und Benchmar…Stand der Forschung – Entwicklung von Omnichannel-Strategien als Antwort auf neues Konsumentenverhalten (2018)Stand der Forschung – Entwick…Holistische Markenführung im digitalen Zeitalter – Voraussetzung zur Erreichung einer Omnichannel-Exzellenz (2018)Holistische Markenführung im …A Theory of Social Comparison Processes (1954)Basics of Qualitative Research (1992)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials (2015)Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (2016)Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis (2020)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Antecedents of Online Reviews’ Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers (2009)Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing (2009)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions (2002)Challenges and Opportunities in Multichannel Customer Management (2006)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Innovations in Retail Pricing and Promotions (2011)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues (2016)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Research on the Nature and Determinants of Marital Satisfaction: A Decade in Review (2000)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)An Integrated Approach to Communication Theory and Research (2014)How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector (1993)Markenpositionierung als Grundlage der Markenführung (2005)Effects of counterfeits on the image of luxury brands: An empirical study from the customer perspective (2010)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)Effects of green brand communication on brand associations and attitude (2006)Customer Touchpoint Management für Corporate Brands umsetzen (2014)Why do people participate in Web surveys? Applying survey participation theory to Internet survey data collection (2015)Structure of conversational argument: Pragmatic bases for the enthymeme (1980)The Roles of Interpersonal Communication in Mass Media Campaigns (2007)Cyberbullying as an Act of Revenge? (2010)
this work references cited by second hop

References

  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1969Pragmatics of Human Communication: A Study of Interactional Patterns, Pathologies, and Paradoxes.2,273 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 2011Pragmatics of human communication : a study of interactional patterns, pathologies, and paradoxes592 cited
  • 2008What drives college-age Generation Y consumers?493 cited
  • 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
  • 2015Strategie und Technik der Werbung358 cited
  • 2009New Communications Approaches in Marketing: Issues and Research Directions295 cited
  • 1993Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze148 cited

Cited by

  • 2018Stand der Forschung – Entwicklung von Omnichannel-Strategien als Antwort auf neues Konsumentenverhalten23 cited
  • 2018Holistische Markenführung im digitalen Zeitalter – Voraussetzung zur Erreichung einer Omnichannel-Exzellenz13 cited
  • 2026Geschäftssysteme und Benchmarks im E-Commerce0 cited

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