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Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze · Study

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ArticleStrategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze

Werner Kroeber-Riel1993

Article1993

Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze

Werner Kroeber-Riel

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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2010Effects of counterfeits on the image of luxury brands: An empirical study from the customer perspective 1993How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector 2015Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren 2005Markenpositionierung als Grundlage der Markenführung 2010Die Wahrnehmung und Bewertung von Wahlplakaten: Ergebnisse einer Eyetracking-Studie 2009Wissensvermittlung in der Mediendemokratie. Wie Medien und politische Akteure die Inhalte von Wahlprogrammen kommunizieren 2006Effects of green brand communication on brand associations and attitude 2007Country-of-Origin-Strategien in der Markenführung

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Year1993

Typearticle

Published1993-01-01

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Citations148

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ShelfMarketing and Advertising Strategies

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openalex_workW1554834668

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