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CDC MessageWorks
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CDC MessageWorks (2015)CDC MessageWorksThe Message Development Tool: A Case for Effective Operationalization of Messaging in Social Marketing Practice (2010)The Message Development Tool:…Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign (2008)Overview of Formative, Proces…Designing Effective Health Communications: A Meta-Analysis (2008)Designing Effective Health Co…Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory (2003)Ready to Fly Solo? Reducing S…The Missing Links in Social Marketing (2000)The Missing Links in Social M…Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods (1989)Adjusting Stated Intention Me…On the Reliability and Predictive Validity of Purchase Intention Measures (1982)On the Reliability and Predic…Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Focus Groups: A Practical Guide for Applied Research (1989)The theory of planned behavior (1991)Effects of Social Marketing (2012)A Formative Evaluation of a Social Media Campaign to Reduce Adolescent Dating Violence (2014)Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach (2016)The basics of social research (1998)Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentions (2017)The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS (2021)Basics of Social Research (2023)Conceptualising reflexivity within critical discourse of social marketing (2023)Public communication campaigns (2024)Statistical principles in experimental design. (1962)Conditional logit analysis of qualitative choice behavior (1972)Judgment under Uncertainty: Heuristics and Biases (1975)Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef (1993)Antecedents and outcomes of digital influencer endorsement: An exploratory study (2019)Attractiveness, trustworthiness and expertise – social influencers’ winning formula? (2020)Broadening the Concept of Marketing (1969)How corporate social responsibility pays off (1996)Marketing Social Marketing in the Social Change Marketplace (2002)Toward a systematic approach for identifying conservation flagships (2010)Re-Thinking and Re-Tooling the Social Marketing Mix (2011)A blueprint for sustainability marketing (2015)The effect of message framing on breast self-examination attitudes, intentions, and behavior. (1987)Defensive Processing of Personally Relevant Health Messages (1992)When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior (1995)Transformative service research: An agenda for the future (2012)Understanding Generation Y and their use of social media: a review and research agenda (2013)The Influence of Social Norms on Consumer Behavior: A Meta-Analysis (2021)Judgment under Uncertainty: Heuristics and Biases (1974)Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Design and marketing of new products (1981)From Hopeless to Curious? Thoughts on Hausman's “Dubious to Hopeless” Critique of Contingent Valuation (2013)AI and Its Impact on Creativity and Diversity: An Empirical Study of LLM-Generated Product Ideas (2023)PERANCANGAN MANAJEMEN SEPARASI KARYAWAN UNTUK MENGURANGI TURN OVER KARYAWAN GEN Z (STUDI KASUS : RESTAURANT SIAP SAJI DI BANDAR LAMPUNG) (2025)
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References

  • 2008Designing Effective Health Communications: A Meta-Analysis335 cited
  • 2003Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory277 cited
  • 1982On the Reliability and Predictive Validity of Purchase Intention Measures234 cited
  • 1989Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods144 cited
  • 2008Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign56 cited
  • 2010The Message Development Tool: A Case for Effective Operationalization of Messaging in Social Marketing Practice32 cited
  • 2000The Missing Links in Social Marketing16 cited

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