Effects of Social Marketing

Michael D. Basil

2 citations0/0 files storedThe International Encyclopedia of Media Studies

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Behavioral Health and Interventions Public Health Policies and Education Media Influence and Health

Abstract

Abstract Many efforts to improve people's health behaviors have employed communication campaigns. A related approach, but more extensive, termed “social marketing,” applies commercial marketing methods to health and other social goals by trying to shape people's behaviors through facilitation and reward. Social marketing is limited by existing beliefs, social forces and other structural factors, and to the extent that we cannot develop viable products or solutions, it cannot really be employed.

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1975A Protection Motivation Theory of Fear Appeals and Attitude Change1 1956Mass Communication and Para-Social Interaction 1992Putting the fear back into fear appeals: The extended parallel process model 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns 2012Diffusion of Innovations 1971Social Marketing: An Approach to Planned Social Change 1994Fear control and danger control: A test of the extended parallel process model (EPPM)1971Social Marketing: An Approach to Planned Social Change

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