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Effects of Social Marketing
16 references·0 citing·36 second hop
Effects of Social Marketing (2012)Effects of Social MarketingDiffusion of Innovations (2012)Diffusion of InnovationsSocial marketing: influencing behaviors for good (2008)Social marketing: influencing…Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)Fear appeals in social market…A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States (2004)A Meta-Analysis of the Effect…Marketing Social Marketing in the Social Change Marketplace (2002)Marketing Social Marketing in…Selecting Celebrity Endorsers: The Practitioner’s Perspective (2001)Selecting Celebrity Endorsers…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (1997)Marketing Social Change: Chan…Fear control and danger control: A test of the extended parallel process model (EPPM) (1994)Fear control and danger contr…Putting the fear back into fear appeals: The extended parallel process model (1992)Putting the fear back into fe…Social marketing: strategies for changing public behavior (1990)Social marketing: strategies …A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)A Protection Motivation Theor…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Mass Communication and Para-Social Interaction (1956)Mass Communication and Para-S…Effects of fear-arousing communications. (1953)Effects of fear-arousing comm…Methods of Meta-Analysis (2004)Effective Messages in Vaccine Promotion: A Randomized Trial (2014)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Decision making: A psychological analysis of conflict, choice, and commitment (1978)Feeling and thinking: Preferences need no inferences. (1980)Proposed Model of the Relationship of Risk Information Seeking and Processing to the Development of Preventive Behaviors (1999)On the Nature of Reactance and its Role in Persuasive Health Communication (2005)Communicating climate change: history, challenges, process and future directions (2009)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Stress, appraisal, and coping (1985)Meta-analysis of the relationship between risk perception and health behavior: The example of vaccination. (2007)Using the Internet to Promote Health Behavior Change: A Systematic Review and Meta-analysis of the Impact of Theoretical Basis, Use of Behavior Change Techniques, and Mode of Delivery on Efficacy (2010)Stress: Appraisal and Coping (2013)The expression of the emotions in man and animals. (1872)The theory of decision making. (1954)Nebraska Symposium on Motivation: 1955 (1957)Approach and avoidance motivation and achievement goals (1999)Self-efficacy: the exercise of control (1997)Self-Efficacy: The Exercise of Control (1999)A systematic review of social marketing effectiveness (2007)A framework for sustainable marketing (2011)Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors (2011)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Findings and Theory in the Study of Fear Communications (1970)Effects of components of protection-motivation theory on adaptive and maladaptive coping with a health threat. (1987)Attitude change: Multiple roles for persuasion variables. (1998)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Social Capital: Prospects for a New Concept (2002)Network Structure and Knowledge Transfer: The Effects of Cohesion and Range (2003)Social acceptance of renewable energy innovation: An introduction to the concept (2007)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)
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References

  • 1975A Protection Motivation Theory of Fear Appeals and Attitude Change16,796 cited
  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 1992Putting the fear back into fear appeals: The extended parallel process model3,868 cited
  • 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns3,212 cited
  • 2012Diffusion of Innovations3,206 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1994Fear control and danger control: A test of the extended parallel process model (EPPM)1,466 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace974 cited
  • 1953Effects of fear-arousing communications.895 cited
  • 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited
  • 2008Social marketing: influencing behaviors for good814 cited
  • 1990Social marketing: strategies for changing public behavior644 cited
  • 2004Fear appeals in social marketing: Strategic and ethical reasons for concern590 cited
  • 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective

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563 cited
  • 2004A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States535 cited
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