CITY & TIME AND PLACES: BRIDGING THE CONCEPT OF PLACE TO URBAN CONSERVATION PLANNING

Abstract

The primary objective of the paper is to revisit the concept of place in order to ascertain its possible use as an interface for siting the multi-referential perspective coveted in integrated conservation (IC) planning. A second is to discuss why the concept of place may be seen as closely intertwined with urban conservation studies. The traditional concept of place is a theoretical construct that implies on a created environmental form, imbued with symbolic significance to its users. The author’s actual rethinking of place favors the envisioning of the concept under an interdisciplinary light, emphasizing the identification of places as they are expressed by their social, physical and psychological representations. Place studies in today’s postmodern cities admit new conceptual issues, among which, the concepts of placemaking and placemarketing. Increasingly, placemaking projects are including conservation areas in their actions, promoting their development by employing placemarketing strategies. Therein seems to lie a possibility for bridging IC planning to place studies, since place may be seen as an appropriate mediator to establishing communication between disciplines in IC planning. It is speculated that from this merging, one can expect that an adequate practical methodological interface will be generated. The paper describes two research projects carried out in the city of Porto Alegre, employing environmental perception techniques. The projects managed to identify places by means of the perceived meanings, memories, and values people attribute to urban structural components, and which may be useful to illustrate the point.

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