A Mobile Banking Adoption Model in the Jordanian Market: An Integration of TAM with Perceived Risks and Perceived Benefits

Abstract

Although consumer perceptions of the risks of adopting e-banking have been studied by many researchers, the perceived risk variable has only been examined as a single construct, which fails to reveal the actual attributes of perceived risk and clarify why consumers refuse to use such banking services. In order to provide a more comprehensive clarification of the perceived risks of adopting m-banking in Jordan, a more in-depth study of the characteristics of the perceived risks was conducted. The current research is designed to integrate the five dimensions of the perceived risk with the TAM in order to present a more comprehensive model of m-banking acceptance and adoption in Jordan. As such, a conceptual model and 8 hypotheses are tested with a sample of 404 mobile phone users, and analysed quantitatively. The findings of the current study provided support for the research model and for most of the hypotheses regarding the relationship among the model’s variables. In particular, the research model presented in this paper is unique in that it synergistically combines the TAM variables along with perceived benefits, the various dimensions of perceived risks, attitude and behavioral intention in evaluating the decision to adopt m-Banking.

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