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- 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
- 1988Prospect theory: An analysis of decision under risk32,475 cited
- 1981The Framing of Decisions and the Psychology of Choice17,834 cited
- 1984Choices, values, and frames.6,505 cited
- 1980Toward a positive theory of consumer choice5,574 cited
- 1986Rational Choice and the Framing of Decisions3,624 cited
- 1985The psychology of sunk cost2,579 cited
- 1976Knee-deep in the big muddy: a study of escalating commitment to a chosen course of action2,065 cited
- 1981The Escalation of Commitment To a Course of Action1,692 cited
- 2004Decisions from Experience and the Effect of Rare Events in Risky Choice1,657 cited
- 1999The sunk cost and Concorde effects: Are humans less rational than lower animals?554 cited
- 2006How Basic Are Behavioral Biases? Evidence from Capuchin Monkey Trading Behavior472 cited
- 1992Deescalation strategies: A comparison of techniques for reducing commitment to losing courses of action.426 cited
- 1995Sunk Costs in the NBA: Why Draft Order Affects Playing Time and Survival in Professional Basketball402 cited
- 1998Payment Depreciation: the Behavioral Effects of Temporally Separating Payments From Consumption
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