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Successful multi-channel strategy: mixing marketing and logistical issues

5 references·13 citing·53 second hop

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References

2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited
2008Supply chain integration and performance: a review of the evidence410 cited
2001Get the right mix of bricks & clicks.268 cited
2011Service encounter in multi-channel distribution context: virtual and face-to-face interactions and consumer satisfaction103 cited
2014Should retailers harmonize marketing variables across their distribution channels? An investigation of cross-channel effects in multi-channel retailing64 cited

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2019How logistics service quality and product quality matter in the retailer–customer relationship of food drive-throughs55 cited
2018Multichannel service failure and recovery in a O2O era: A qualitative multi-method research in the banking services industry43 cited
2019KPIs for performance measurement of e-fulfillment systems in multi-channel retailing32 cited
2020Fostering supply chain integration in omni-channel retailing through human resource factors: empirical study in China’s market27 cited
2020Systematic review of omni-channel banking and preview of upcoming developments in Germany25 cited
2017Who knows what? Reconfiguring the governance and the capabilities of the supply chain between physical and digital processes in the fashion industry24 cited
2022Physical retailing vs. physical distancing – an empirical study of Swedish retail adaptations in the wake of Covid-1919 cited

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2021

Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application

15 cited

2018Mobile Technology Contributing to Omni-Channel Retail14 cited

2021Toward the inter-channel synergy renaissance in emerging markets: evidence from adding clicks to bricks in Serbia12 cited

2025Evolutions of Omni‐Channel Fulfillment Performance: An In‐Depth Case Study in Grocery Retailing11 cited

2022Multiple channel strategy selection: A roadmap perspective for brick-and-click retailers8 cited

2017Omni-channel service operations: Building technology-based business networks7 cited