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Factors Affecting Smartphone Purchase among Indian Youth: A Descriptive Analysis
13 references·2 citing·47 second hop
Factors Affecting Smartphone Purchase among Indian Youth: A Descriptive Analysis (2016)Factors Affecting Smartphone Purchase amo…Mediterranean journal of social sciences (2020)Mediterranean journal of soci…Investigating the Factors Affecting Youth Brand Choice for Mobile Phones Purchase - a Study of Private Universities Students of Peshawar (2013)Investigating the Factors Aff…Factors Affecting Consumer Buying Behavior of Mobile Phone Devices (2013)Factors Affecting Consumer Bu…Marketing Management 14th ed (2012)Marketing Management 14th edConceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult (2012)Conceptual Paper: Factors Aff…Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult (2012)Conceptual Paper: Factors Aff…A STUDY OF THE TREND OF SMARTPHONE ANDITS USAGE BEHAVIOR IN MALAYSIA (2012)A STUDY OF THE TREND OF SMART…Using a multi-criteria decision making approach to evaluate mobile phone alternatives (2006)Using a multi-criteria decisi…Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland (2005)Factors Affecting Consumer Ch…Incorporating user satisfaction into the look-and-feel of mobile phone design (2003)Incorporating user satisfacti…The effects of promotional activities on brand decision in the cellular telephone industry (2002)The effects of promotional ac…Opportunities for Family Research in Marketing (2000)Opportunities for Family Rese…Educational Research: Competencies for Analysis and Application (1979)Educational Research: Compete…Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y while Purchasing Smartphones (2019)Understanding the Influence o…Consumers' Preference of Fast Food Items in Kathmandu Valley (2019)Consumers' Preference of Fast…A Theory of the Allocation of Time (1965)A Treatise on the Family (1991)When Work Disappears: The World of the New Urban Poor. 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References

  • 2020Mediterranean journal of social sciences3,224 cited
  • 1979Educational Research: Competencies for Analysis and Application1,686 cited
  • 2006Using a multi-criteria decision making approach to evaluate mobile phone alternatives327 cited
  • 2012Marketing Management 14th ed279 cited
  • 2005Factors Affecting Consumer Choice of Mobile Phones: Two Studies from Finland170 cited
  • 2000Opportunities for Family Research in Marketing144 cited
  • 2012A STUDY OF THE TREND OF SMARTPHONE ANDITS USAGE BEHAVIOR IN MALAYSIA105 cited
  • 2003Incorporating user satisfaction into the look-and-feel of mobile phone design104 cited
  • 2013Factors Affecting Consumer Buying Behavior of Mobile Phone Devices84 cited
  • 2002The effects of promotional activities on brand decision in the cellular telephone industry69 cited
  • 2012Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult46 cited
  • 2012Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult42 cited
  • 2013Investigating the Factors Affecting Youth Brand Choice for Mobile Phones Purchase - a Study of Private Universities Students of Peshawar23 cited

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  • 2019Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y while Purchasing Smartphones

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11 cited
  • 2019Consumers' Preference of Fast Food Items in Kathmandu Valley9 cited