The Phenomenon of Antipyretic Tea and Guangdong Traditional Culture

Ying Zhou

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Cultural and Communication Design Research Cultural Identity and Heritage Herbal Medicine and Trade Cooperation

Abstract

Antipyretic tea in Guangdong is not only a medical beverage,but has become a special cultural brand.Antipyretic tea is not only an economic phenomenon,but also a cultural one.The antipyretic phenomenon was bred within Guangdong culture and is intrinsically and profoundly related to Guangdong culture.It has striking regional and.commercial characteris- tics and is open,innovative and resistant.

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