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A Study on The Influence of Convergence Benefit of Facebook Fan Page in Brand Attachment and Brand Commitment
9 references·1 citing·44 second hop
A Study on The Influence of Convergence Benefit of Facebook Fan Page in Brand Attachment and Brand Commitment (2015)A Study on The Influence of Convergence B…Welcome to the experience economy (2019)Welcome to the experience eco…Consumer Adoption Intentions Toward the Internet in China (2011)Consumer Adoption Intentions …Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Undervalued or Overvalued Cus…"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising (2009)"Being Hooked" By Editorial C…The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)The Different Roles of Satisf…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Effects of emotion and product involvement on the experience of repeated commercial viewing (1995)Effects of emotion and produc…The Value of Brand Equity (1992)The Value of Brand EquityPossessions and the Extended Self (1988)Possessions and the Extended …A study on the Effect of Consumer Lifestyle on Brand Attitude, Brand Attachment influence upon Brand Loyalty (2016)A study on the Effect of Cons…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Content Analysis: An Introduction to its Methodology. (1984)The role of transportation in the persuasiveness of public narratives. (2000)The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)How stories generate consumer engagement: An exploratory study (2019)One size doesn’t fit all: a uses and gratifications analysis of social media platforms (2020)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Effects of violence and brand familiarity on responses to television commercials (2001)The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness (2004)Emotional Reactions to and Perceived Effectiveness of Media Messages: Appraisal and Message Sensation Value (2008)Advances in Consumer Research (2025)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Evolving to a New Dominant Logic for Marketing (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Role of Consumer Values and Socio-Demographics in Green Product Satisfaction: The Case of Hybrid Cars (2015)Trust Building in Consumer Learning Process and Its Effect on Consumers’ Behavioral Intention toward Mobile Payments (2015)Investigating e-business models’ value retention for start-ups: The moderating role of venture capital investment intensity (2017)Dimensions of Brand Personality (1997)The measurement and dimensionality of brand associations (2000)The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Customer experience management: toward implementing an evolving marketing concept (2015)
this work references cited by second hop

References

  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,897 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 1992The Value of Brand Equity807 cited
  • 2009"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising183 cited
  • 1995Effects of emotion and product involvement on the experience of repeated commercial viewing44 cited
  • 2011Consumer Adoption Intentions Toward the Internet in China13 cited

Cited by

  • 2016A study on the Effect of Consumer Lifestyle on Brand Attitude, Brand Attachment influence upon Brand Loyalty10 cited

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