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Culture and Consumption II: Markets, Meaning, and Brand Management · Study

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ArticleCulture and Consumption II: Markets, Meaning, and Brand Management

Taddy Hall2006

Article2006

Culture and Consumption II: Markets, Meaning, and Brand Management

67 citations·0/0 files stored·Journal of Advertising Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies American History and Culture

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Year2006

Typearticle

Published2006-09-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations67

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2501/s0021849906000389

openalex_workW2380245838

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