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The third and final management guru and fashion case will be examined in this chapter. The subject is Peter Senge, a professor at the Massachusetts Institute of Technology who, with the publication of his book The Fifth Discipline in 1990, emerged from the relative obscurity of academia to fullblown guru status in a very short time. Since the publication of this and two subsequent books, The Fifth Discipline Fieldbook (Senge et al., 1994) and The Dance of Change (Senge et al., 1999), he has continued to be prominently featured in the business media and is widely cited in practitioner publications and the academic literature. The symbolic cue for the rhetorical vision that he has helped to construct is the “learning organization”. While Senge was by no means the first author to coin this term, he has been primarily instrumental in popularizing it to the point that it has become a staple of everyday business discourse.
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Papers that cite the same references — the relational fallback while embeddings are still backfilling.
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