New Economic Sociology and Relationship Marketing: Parallel Development

Kotelnikova Zoya

17 citations0/0 files storedRePEc: Research Papers in Economics

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

Abstract

sociologists (Aspers, Darr, Kohl, 2007;Aspers, Kohl, Roine, Wichard, 2008;Aspers, Kohl, Power, 2008).This paper suggests a sociological insight into relationship marketing.The paper of Jagdish N. Sheth, Atul Parvatiyar, and Mona Sinha, who explore conceptual foundations and new research developments related to relationship marketing, is employed as a point of departure.Our review aims to demonstrate numerous interconnections between the new economic sociology and the flourishing discipline of marketing. Common backgrounds Common backgrounds Common backgrounds Common backgrounds

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 17 citations exist upstream.

References

1973The Strength of Weak Ties 2019Diffusion of Innovations 1 1990Foundations of social theory 2017Exchange and Power in Social Life 1997Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness 1987Developing Buyer-Seller Relationships 1962Power-Dependence Relations 1996The Sources and Consequences of Embeddedness for the Economic Performance of Organizations: The Network Effect

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.