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Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
16 references·6 citing·44 second hop
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty (2016)Are reward cards just a business deal? Th…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention (2005)The Effects of Customer Satis…Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Consumer Acceptance of Electr…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Strengthening the Satisfaction-Profit Chain (2000)Strengthening the Satisfactio…Adult Romantic Attachment: Theoretical Developments, Emerging Controversies, and Unanswered Questions (2000)Adult Romantic Attachment: Th…A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)A Dynamic Model of the Durati…Commitment in the workplace: theory, research, and application (1997)Commitment in the workplace: …Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The measurement and antecedents of affective, continuance and normative commitment to the organization (1990)The measurement and anteceden…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Attachment and Loss (1969)Attachment and LossApplication of the updated DeLone and McLean IS success method to investigate e-CRM effectiveness (2023)Application of the updated De…Customer disengagement in business-to-business markets: A framework for analysis (2022)Customer disengagement in bus…Delight and Commitment—Revisiting the Satisfaction-Loyalty Link (2021)Delight and Commitment—Revisi…What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty (2018)What loyal women (and men) wa…The moderating impact of emotions on customer equity drivers and loyalty intentions (2017)The moderating impact of emot…“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? 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this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1969Attachment and Loss18,333 cited
  • 1990The measurement and antecedents of affective, continuance and normative commitment to the organization11,669 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
  • 1997Commitment in the workplace: theory, research, and application3,368 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,948 cited
  • 2000Adult Romantic Attachment: Theoretical Developments, Emerging Controversies, and Unanswered Questions

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1,601 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,575 cited
  • 2000Strengthening the Satisfaction-Profit Chain1,537 cited
  • Cited by

    • 2017The moderating impact of emotions on customer equity drivers and loyalty intentions32 cited
    • 2021Delight and Commitment—Revisiting the Satisfaction-Loyalty Link30 cited
    • 2017“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept27 cited
    • 2018What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty21 cited
    • 2022Customer disengagement in business-to-business markets: A framework for analysis19 cited
    • 2023Application of the updated DeLone and McLean IS success method to investigate e-CRM effectiveness7 cited