Effect of TV Home-shopping Attributes on the Viewing Intention and Purchase Intention: Focused on Perceived Usefulness, Perceived Ease of Use, and Perceived Risk · Study
ArticleEffect of TV Home-shopping Attributes on the Viewing Intention and Purchase Intention: Focused on Perceived Usefulness, Perceived Ease of Use, and Perceived Risk
Joo Jihyuk2008
Article2008
Effect of TV Home-shopping Attributes on the Viewing Intention and Purchase Intention: Focused on Perceived Usefulness, Perceived Ease of Use, and Perceived Risk