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Bong-Chul Kim · Study
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Author
Bong-Chul Kim
3 works
· latest 2013
· 1 institutions
cluster: provisional
ORCID 0000-0003-2824-0439
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2
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Citations
56
Works here
3
06
08
13
Most cited in this library
The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea
2006 · 49 citations
Effect of TV Home-shopping Attributes on the Viewing Intention and Purchase Intention: Focused on Perceived Usefulness, Perceived Ease of Use, and Perceived Risk
2008 · 6 citations
Customers’ Evaluation of Storytelling-Based Publicity and Effectiveness of it on Corporate Image and Purchase Intention Comparison to Factual Information-Based Publicity
2013 · 1 citations
Works
3 shown
Customers’ Evaluation of Storytelling-Based Publicity and Effectiveness of it on Corporate Image and Purchase Intention Comparison to Factual Information-Based Publicity
Gwanggohak yeon-gu/Gwang'gohag yeon'gu
·
2013
·
4 authors
1
citations
Effect of TV Home-shopping Attributes on the Viewing Intention and Purchase Intention: Focused on Perceived Usefulness, Perceived Ease of Use, and Perceived Risk
Gwanggohak yeon-gu/Gwang'gohag yeon'gu
·
2008
·
3 authors
6
citations
The Portrayal of Older People in Television Advertisements: A Cross-Cultural Content Analysis of the United States and South Korea
The International Journal of Aging and Human Development
·
2006
·
3 authors
49
citations