Customers’ Evaluation of Storytelling-Based Publicity and Effectiveness of it on Corporate Image and Purchase Intention Comparison to Factual Information-Based Publicity · Study
ArticleCustomers’ Evaluation of Storytelling-Based Publicity and Effectiveness of it on Corporate Image and Purchase Intention Comparison to Factual Information-Based Publicity
Hana Kim2013
Article2013
Customers’ Evaluation of Storytelling-Based Publicity and Effectiveness of it on Corporate Image and Purchase Intention Comparison to Factual Information-Based Publicity