References

• 1998Transforming Qualitative Information: Thematic Analysis and Code Development13,496 cited
• 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
• 2009Analyzing Qualitative Data: Systematic Approaches2,372 cited
• 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin367 cited
• 2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited
• 2003White natures: Sydney's Royal Agricultural Show in post‐humanist perspective79 cited
• 2010Judging taste and creating value30 cited
• 2015Consumer Brand Loyalty in the Chilean Wine Industry30 cited
• 1998A contemporary perspective of the Australian wine show system as a marketing tool16 cited
• 2003Small Wineries - Balancing the Making and the Marketing2 cited

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