Factors Affecting Purchase Intention of Online Shopping in Zalora Indonesia

Haryo Bismo Putro · Budhi Haryanto

38 citations0/0 files storedBritish Journal of Economics Management & Trade

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Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour Consumer Retail Behavior Studies

Abstract

The purpose of the study examined the relationship between ease of use and consumer attitudes, the relationship between usefulness and consumer attitudes, the relationship between perceived risk and consumer attitudes, and the relationship between consumer attitudes and intention to buy Zalora. The data collection used convenience sampling technique and the execution using questionnaire to collect the data. This method is used because the chosen sample must understand about the research problems. Questionnaire spreaded to 150 online consumers who has intention to buy Zalora at Paragon Mall in Surakarta. The geographical selection based on practical reasons where Surakarta has many online consumers. The 150 usable questionnaires were analyzed with SPSS. In this study, Structural Equation Modeling (SEM) is used to analyze the hypothesis of the research. The result showed positive relationship and all of the hypothesis is supported.

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2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1997The Psychology of Attitudes 1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model

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