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Creating Value in Marketing and Business Simulations

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References

1997The balanced scorecard: Translating strategy into action8,199 cited
2006Computer Gaming and Interactive Simulations for Learning: A Meta-Analysis936 cited
2014Gamification in Education and Business494 cited
2004A Review of Scholarship on Assessing Experiential Learning Effectiveness366 cited
2002Constructs of Simulation Evaluation215 cited
2001The Changing Nature of Business Simulation/ Gaming Research: A Brief History192 cited
1997The Effectiveness of Business Games in Strategic Management Course Work168 cited
2015I Do and I Understand: Assessing the Utility of Web-Based Management Simulations to Develop Critical Thinking Skills109 cited
2002Seeing the Forest and the Trees: Balancing Functional and Integrative Knowledge Using Large-Scale Simulations in Capstone Business Strategy Classes62 cited

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2021Using Macromarketing to Teach Business Sustainability31 cited
2019A systematic review of educator interventions in facilitating simulation based learning26 cited
2020The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education19 cited
2017Testing the Effectiveness of a Marketing Simulation to Improve Course Performance16 cited
2018Bridging Theory and Practice in an Applied Retail Track

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13 cited

2019The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness11 cited

2024Escape From Passive Learning: Harnessing Gamified Digital Educational Escape Rooms for Immersive Marketing Education10 cited

2020Thank You for Being a Friend: A Peer-Learning Approach to Marketing Education8 cited

2021THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS8 cited