Article2005

More Than Fun and Games: Reconsidering the Virtues of Strategic Management Simulations

169 citations0/0 files storedAcademy of Management Learning and Education

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Management and Marketing Education Educational Games and Gamification Innovative Teaching Methodologies in Social Sciences

Abstract

We look at the relationship between business simulations and the educational theory of generative learning using the framework developed by Wittrock (1974, 1990, 1992). Our findings reveal opportunities for generative learning that occur at all phases of the simulation process. Awareness of these opportunities prepares faculty to get the most from the strategic decision-making simulations, and may assist them in defining the contribution associated with their use. We suggest areas for additional research.

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2013Handbook of Research on Educational Communications and Technology 1989Generative Processes of Comprehension 1974Learning as a generative process 1 1990The Role of Management Games and Simulations in Education and Research 2004A Review of Scholarship on Assessing Experiential Learning Effectiveness 2004A Survey of Simulation Game Users, Former-Users, and Never-Users 2001The Changing Nature of Business Simulation/ Gaming Research: A Brief History

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