Enterprise Social Media: Current Capabilities and Future Possibilities

Gerald C. Kane

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Knowledge Management and Sharing Digital Marketing and Social Media Media and Digital Communication

Abstract

This article provides a platform-independent framework for considering the effects of social media on enterprises. The framework comprises the two fundamental capabilities of social media: establishing social networks and accessing digital content; and the two impacts these capabilities have on organizations - employee performance and user behavior. The article identifies the implications for managers as they consider the design decisions for an enterprise social media platform.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)

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2010How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value 2010Assimilating Generation Y IT New Hires into USAA's Workforce: The Role of an Enterprise 2.0 System

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2017IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms: The moderator role of social media capability 2017Improving the agility of employees through enterprise social media: The mediating role of psychological conditions 2018An affordance perspective of enterprise social media and organizational socialization 2017Social Network Integration and User Content Generation: Evidence from Natural Experiments1 2019Using Social Media to Engage Employees: Insights from Internal Communication Managers 2020Enterprise social media affordances as enablers of knowledge transfer and creative performance: An empirical study 2019How corporate social responsibility activities influence employer reputation: The role of social media capability 2019Enterprise social media usage: The motives and the moderating role of public social media experience

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