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• 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
• 2000The measurement and dimensionality of brand associations1,007 cited
• 1987Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels630 cited
• 2000An empirical investigation of the relationship between product involvement and brand commitment321 cited
• 2015A Study on The Influence of Convergence Benefit of Facebook Fan Page in Brand Attachment and Brand Commitment12 cited

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