How Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs

Cheryl L. Buff · Virginia Yonkers

26 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Ethics in Business and Education Academic integrity and plagiarism

Abstract

This article focuses on mission statement content and ethics course requirements for domestic AACSB member schools with undergraduate marketing degree programs. Looking at the mission statements and curriculum requirements of 286 schools, results revealed that 64% of the schools either had mission statements that included ethical content, ethics course requirements, or both. Public institutions (30%) were less likely to have an ethics course requirement than private institutions (68%). Implications for marketing education and developing ethical marketers are discussed.

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2010Marketing Theory and Applications 1993Marketing norms: The influence of personal moral philosophies and organizational ethical culture 1992Do company ethics training programs make a difference? An empirical analysis 2000Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study 1992Integrating business ethics into an undergraduate curriculum 1996Undergraduate student attitudes about hypothetical marketing dilemmas 1969Action and reaction 1997Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions

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2009Mission Statement Analysis of CCCU Member Institutions 2015A Content Analysis of Mission Statements of Our Top 50 Schools of Social Work 2007Students’ Views of Ethical Behavior and the Impact of Association 2009Incorporating Ethics into the Marketing Communications Class: The Case of Old Joe and New Jo Camel 2006Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics

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