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How Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs
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References

  • 2010Marketing Theory and Applications377 cited
  • 1993Marketing norms: The influence of personal moral philosophies and organizational ethical culture194 cited
  • 1992Do company ethics training programs make a difference? An empirical analysis184 cited
  • 2000Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study164 cited
  • 1992Integrating business ethics into an undergraduate curriculum114 cited
  • 1996Undergraduate student attitudes about hypothetical marketing dilemmas103 cited
  • 1969Action and reaction103 cited
  • 1997Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions96 cited
  • 2002Reflections on collaboration: learning outcomes and information literacy assessment in the business curriculum84 cited
  • 1995Living (not learning) ethics74 cited
  • 1995The selling of ethics67 cited
  • 1998Can Business Ethics Be Taught?: A New Model of Business Ethics Education66 cited
  • 2001College courses in ethics: do they really make a difference?55 cited
  • 1992The American marketing association code of ethics: Instructions for marketers48 cited
  • 1995Business school emphasis on teaching, research and service to industry

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44 cited
  • 1997The new AACSB accreditation standards: a prospect of tiering?28 cited
  • Cited by

    • 2009Mission Statement Analysis of CCCU Member Institutions63 cited
    • 2015A Content Analysis of Mission Statements of Our Top 50 Schools of Social Work49 cited
    • 2007Students’ Views of Ethical Behavior and the Impact of Association13 cited
    • 2009Incorporating Ethics into the Marketing Communications Class: The Case of Old Joe and New Jo Camel9 cited
    • 2006Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics8 cited