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A First Step to Identify the Meaning in Celebrity Endorsers · Study

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ArticleA First Step to Identify the Meaning in Celebrity Endorsers

Lynn Langmeyer1991

Article1991

A First Step to Identify the Meaning in Celebrity Endorsers

Lynn Langmeyer · Mary Walker

94 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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2015From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness 2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter 2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks 2005Dimensions of athletic star power associated with Generation Y sports consumption 2000Towards a practitioner-based model of selecting celebrity endorsers 2015Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies 2016Understanding meaning transfer in celebrity endorsements: a qualitative exploration 2011The Ethics of Celebrity–Athlete Endorsement

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Year1991

Typearticle

Published1991-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations94

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2409379474

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