SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A First Step to Identify the Meaning in Celebrity Endorsers
0 references·16 citing·49 second hop
A First Step to Identify the Meaning in Celebrity Endorsers (1991)A First Step to Identify the Meaning in C…Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study (2022)Does celebrity attachment inf…How Elon Musk's Twitter Activity Moves Cryptocurrency Markets (2021)How Elon Musk's Twitter Activ…Understanding meaning transfer in celebrity endorsements: a qualitative exploration (2016)Understanding meaning transfe…Meaning transfer in celebrity endorsements: an explanation using metaphors (2016)Meaning transfer in celebrity…From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)From digital media influencer…Consumer values of corporate and celebrity brand associations (2015)Consumer values of corporate …Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies (2015)Athletes’ Transgressions and …The moderating role of consumer personality and source credibility in celebrity endorsements (2013)The moderating role of consum…Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks (2013)Drivers and Outcomes of Brand…Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter (2013)Antecedents and consequences …The Ethics of Celebrity–Athlete Endorsement (2011)The Ethics of Celebrity–Athle…Athlete endorser effectiveness: model development and analysis (2011)Athlete endorser effectivenes…Le tabou, un concept peu exploré en marketing (2010)Le tabou, un concept peu expl…Impact of Celebrity Endorsements on Brand Image (2009)Impact of Celebrity Endorseme…Dimensions of athletic star power associated with Generation Y sports consumption (2005)Dimensions of athletic star p…Towards a practitioner-based model of selecting celebrity endorsers (2000)Towards a practitioner-based …An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)A Theory of Cognitive Dissonance (2017)Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification (2019)Moral decoupling feels good and makes buying counterfeits easy (2019)Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Who trusts social media? (2017)How trust leads to online purchase intention founded in perceived usefulness and peer communication (2021)The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust (2021)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)An Introduction to the Five‐Factor Model and Its Applications (1992)Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa (2017)Forty-five years of celebrity credibility and endorsement literature: Review and learnings (2021)The effect of source disclosure on evaluation of AI-generated messages (2024)The Handbook of Social Psychology (1969)Communication and Persuasion (1986)Opinion leadership vs. para-social relationship: Key factors in influencer marketing (2020)Understanding the relationships between social media influencers and their followers: the moderating role of closeness (2020)“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)Advances in Consumer Research (2025)A Theory of Cognitive Dissonance (1957)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior (2012)Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness (2014)Athlete reputational crisis and consumer evaluation (2015)The Influence of Source Credibility on Communication Effectiveness (1951)Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong (2020)Investigating the impact of authenticity of social media influencers on followers' purchase behavior: mediating analysis of parasocial interaction on Instagram (2023)Advances in Consumer Research (1983)Immediate and delayed advertising effects of celebrity endorsers’ attractiveness and expertise (2010)The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes (2019)How the type of sports-related endorser influences consumers' purchase intentions (2020)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Job Market Signaling (1973)The Framing of Decisions and the Psychology of Choice (1981)Does Bitcoin React to Trump’s Tweets? (2021)Do collective emotions drive bitcoin volatility? A triple regime-switching vector approach (2022)When Elon Musk Changes his Tone, Does Bitcoin Adjust Its Tune? (2022)Coefficient Alpha and the Internal Structure of Tests (1951)The Scree Test For The Number Of Factors (1966)An Index of Factorial Simplicity (1974)An empirical model of attendance factors at major sporting events (2009)Brand Personality in Sport: Dimension Analysis and General Scale Development (2010)Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach (2020)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2015From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness357 cited
  • 2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter198 cited
  • 2013Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks111 cited
  • 2005Dimensions of athletic star power associated with Generation Y sports consumption108 cited
  • 2000Towards a practitioner-based model of selecting celebrity endorsers94 cited
  • 2015Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies84 cited
  • 2016Understanding meaning transfer in celebrity endorsements: a qualitative exploration80 cited
  • 2011The Ethics of Celebrity–Athlete Endorsement79 cited
  • 2013The moderating role of consumer personality and source credibility in celebrity endorsements68 cited
  • 2021How Elon Musk's Twitter Activity Moves Cryptocurrency Markets68 cited
  • 2022Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study67 cited
  • 2016Meaning transfer in celebrity endorsements: an explanation using metaphors66 cited
  • 2009Impact of Celebrity Endorsements on Brand Image57 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2015
Consumer values of corporate and celebrity brand associations
51 cited
  • 2011Athlete endorser effectiveness: model development and analysis50 cited
  • 2010Le tabou, un concept peu exploré en marketing42 cited