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How to effectively compete against private-label brands · Study

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ArticleHow to effectively compete against private-label brands

Susan R. Ashley1998

Article1998

How to effectively compete against private-label brands

Susan R. Ashley

63 citations·0/0 files stored·Journal of Advertising Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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2012Does advertising matter to store brand purchase intention? A conceptual framework 2008Manufacturer's characteristics that determine the choice of producing store brands 2014Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions 2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market 2004An Investigation of Private Branding as a Global Phenomenon 2009Alternative panel models to evaluate the store brand market share 2008Shelf management of store brands: analysis of manufacturers' perceptions 2007The effect of framing on willingness to buy private brands

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Year1998

Typearticle

Published1998-01-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations63

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW2409382017

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