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• 2012Does advertising matter to store brand purchase intention? A conceptual framework53 cited
• 2008Manufacturer's characteristics that determine the choice of producing store brands52 cited
• 2014Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions48 cited
• 2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market46 cited
• 2004An Investigation of Private Branding as a Global Phenomenon44 cited
• 2009Alternative panel models to evaluate the store brand market share43 cited
• 2008Shelf management of store brands: analysis of manufacturers' perceptions36 cited
• 2007The effect of framing on willingness to buy private brands34 cited
• 2008Private label competition: the perspective of Swedish branded goods manufacturers29 cited
• 2000An Option-Pricing Look at the Introduction of Private Labels26 cited
• 2009Estimating Store Brand Shelf Space: A New Framework Using Neural Networks and Partial Least Squares23 cited
• 2013Factors Influencing Consumers Purchase Intentions towards Private Brands18 cited
• 2007Effect of strategy, structure and performance variables on store brand market share18 cited
• 2009