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Cross-country differences in private-label success: An exploratory approach · Study

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ArticleCross-country differences in private-label success: An exploratory approach

Mouna Sebri2017

Article2017

Cross-country differences in private-label success: An exploratory approach

Mouna Sebri · Georges Zaccour

35 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 2006Brands and Branding: Research Findings and Future Priorities 1984Limited-Dependent and Qualitative Variables in Econometrics.2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates 1993When Do Private Labels Succeed 1995Determinants of Store-Level Price Elasticity 1996Household store brand proneness: A framework

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2018Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs 2020How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations 2021Private‐label consumer studies: A review and future research agenda 2022The future of private-label markets: A global convergence approach 2020The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands

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Details

Year2017

Typearticle

Published2017-07-22

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations35

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2017.07.009

openalex_workW2736399435

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