References

No references inside the corpus for this window.

Cited by

• 2006Colour and product choice: a study of gender roles99 cited
• 2006Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions43 cited
• 1996Contemporary Female Perspectives of Female Role Portrayals in Advertising42 cited
• 2019Lady first? The gender difference in the influence of service quality on online consumer behavior33 cited
• 2013Exploring brand masculine patterns: moving beyond monolithic masculinity28 cited
• 2001Conditioning of Meaning in Advertising: Brand Gender Perception Effects27 cited
• 2015Toward an understanding of brand sexual associations26 cited
• 2018“A feminine brand? Never!” Brands as gender threats for “resistant” masculinities26 cited
• 1993Sex-Typed Service Images: An Empirical Investigation of Self-Service Variables23 cited
• 2007Evaluating Gender Differences In the Complaint Behavior of Malaysian Consumers22 cited
• 2019The Effect of Gender Identity on Consumers Impulse Buying Behavior and the Moderating Role of Biological Sex18 cited
• 2020Exploring the Third Gender in Fashion: From Consumers’ Behavior to Designers’ Approach towards Unisex Clothing17 cited
• 2020Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands15 cited