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The Self-Monitoring Concept: a Consumer Behavior Perspective · Study

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ArticleThe Self-Monitoring Concept: a Consumer Behavior Perspective

Jacques A. Nantel1986

Article1986

The Self-Monitoring Concept: a Consumer Behavior Perspective

Jacques A. Nantel · William M. Strahle

9 citations·0/0 files stored·ACR North American Advances

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Behavioral Health and Interventions Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

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1996Self-Monitoring and Value-Expressive vs. Utilitarian Ad Effectiveness: Why the Mixed Findings?2024Exploring the effects of conformity on travelers’ route choice

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Year1986

Typearticle

Published1986-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations9

Files0 public / 0

ShelfBehavioral Health and Interventions

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openalex_workW2412876283

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