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The Buying Center Is Dead, Long Live the Buying Center · Study

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ArticleThe Buying Center Is Dead, Long Live the Buying Center

Julia M. Bristor1987

Article1987

The Buying Center Is Dead, Long Live the Buying Center

Julia M. Bristor · Michael J. Ryan

17 citations·0/0 files stored·ACR North American Advances

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Consumer Retail Behavior Studies Quality and Supply Management Consumer Market Behavior and Pricing

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1997Wettbewerbsvorteile, mehrstufige Kundenanalyse und Kunden-Feedback im Business-to-Business-Marketing

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Year1987

Typearticle

Published1987-01-01

VenueACR North American Advances

ISSN-L0098-9258

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Citations17

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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openalex_workW2412909260

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