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The Detrimental Effect of Cause-Related Marketing Parodies · Study

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ArticleThe Detrimental Effect of Cause-Related Marketing Parodies

Ouidade Sabri2016

Article2016

The Detrimental Effect of Cause-Related Marketing Parodies

24 citations·0/0 files stored·Journal of Business Ethics

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

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References

2025Advances in Consumer Research 1996The Behavioral Consequences of Service Quality 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context 2005The impact of perceived corporate social responsibility on consumer behavior 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue 1980Attention and weight in person perception: The impact of negative and extreme behavior.2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations

Cited by

2020Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation 2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach 2019The impact of the macro-environment on consumer scepticism towards cause-related marketing 2023A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

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2019Cause-related marketing: an exploration of new avenues through conjoint analysisarticle · 21 shared references 2017Matching cause-related marketing campaign to culturearticle · 21 shared references 2016An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literaturereview · 18 shared references 2017Exploring the interactive effects of brand use and gender on cause-related marketing over timearticle · 18 shared references 2018Cause-related marketing persuasion research: an integrated framework and directions for further researcharticle · 16 shared references 2019Cause-related marketing, brand loyalty and corporate social responsibilityarticle · 16 shared references

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Year2016

Typearticle

Published2016-06-08

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations24

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s10551-016-3232-5

openalex_workW2413643113

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2024

Impact of Cause-Related Marketing on Brand Attitude: Systematic Review and Future Research Directions

2021Cause-Related Marketing and Ethnocentrism: The Moderating Effects of Geographic Scope and Perceived Economic Threat