Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Detrimental Effect of Cause-Related Marketing Parodies

16 references·6 citing·47 second hop

FromToDepth

this work references cited by second hop

References

2025Advances in Consumer Research13,264 cited
1996The Behavioral Consequences of Service Quality11,994 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
1980Attention and weight in person perception: The impact of negative and extreme behavior.1,533 cited
2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,360 cited
1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
1990Positive-Negative Asymmetry in Evaluations: The Distinction Between Affective and Informational Negativity Effects1,128 cited
2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2003How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets914 cited

1987Social judgment and social memory: The role of cue diagnosticity in negativity, positivity, and extremity biases.908 cited

1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited

Cited by

2020Attribution and Effectiveness of Cause-Related Marketing: The Interplay between Cause–Brand Fit and Corporate Reputation23 cited
2023Factors affecting attitude and purchase intention towards cause-related marketing: a systematic literature review using TCCM approach20 cited
2019The impact of the macro-environment on consumer scepticism towards cause-related marketing19 cited
2023A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing18 cited
2024Impact of Cause-Related Marketing on Brand Attitude: Systematic Review and Future Research Directions9 cited
2021Cause-Related Marketing and Ethnocentrism: The Moderating Effects of Geographic Scope and Perceived Economic Threat9 cited