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The Effect of Tv Program Involvement on Involvement With Commercials · Study

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ArticleThe Effect of Tv Program Involvement on Involvement With Commercials

C. Whan Park1986

Article1986

The Effect of Tv Program Involvement on Involvement With Commercials

C. Whan Park · Gordon W. McClung

70 citations·0/0 files stored·ACR North American Advances

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Marketing and Advertising Strategies Digital Marketing and Social Media Media Influence and Health

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2019User generated content presenting brands on social media increases young adults’ purchase intention 2002Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements1 1997Recall of Television Advertisements as a Function of Program Evaluation 1994Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects 1993Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement 2009Effects of Ad Placement and Type on Consumer Responses to Podcast Ads 2005Effects of Television Violence on Memory for Violent and Nonviolent Advertising 2003Selective exposure to television programmes and advertising effectiveness

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Year1986

Typearticle

Published1986-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations70

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW2414435682

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