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• 2019User generated content presenting brands on social media increases young adults’ purchase intention214 cited
• 2002Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements162 cited
• 1997Recall of Television Advertisements as a Function of Program Evaluation52 cited
• 1994Program Involvement and Ad/Program Consistency as Moderators of Program Context Effects49 cited
• 1993Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement40 cited
• 2009Effects of Ad Placement and Type on Consumer Responses to Podcast Ads33 cited
• 2005Effects of Television Violence on Memory for Violent and Nonviolent Advertising32 cited
• 2003Selective exposure to television programmes and advertising effectiveness31 cited
• 2019How do product involvement and prestige sensitivity affect price acceptance on the mobile phone market in Vietnam?29 cited
• 1994EFFECTS OF ENTERTAINMENT AND ENJOYMENT OF TELEVISION PROGRAMS ON PERCEPTION AND MEMORY OF ADVERTISEMENTS28 cited
• 2011Investigating the role of enduring and situational involvement with the program context on advertising effectiveness26 cited
• 2008Cognitive and Emotional Processes in Individuals and Commercial Web sites26 cited
• 2014The NASCAR experience: Examining the influence of fantasy sport participation on ‘non-fans’