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Determinants of Children's Influence on Mothers' Buying Behavior · Study

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ArticleDeterminants of Children's Influence on Mothers' Buying Behavior

Sunil Mehrotra1977

Article1977

Determinants of Children's Influence on Mothers' Buying Behavior

Sunil Mehrotra · Sandra Torges

35 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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1979Parental Mediation of Television Advertising Effects 2009Children's impact on innovation decision making : a diary study 1996Preschoolers' Socialization as Consumers of Clothing and Recognition of Symbolism 2017Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences 1988Household Economic Decision Making 2016Adolescents’ role in family decision-making for services in India 1985Single and Multiple Person Household Shoppers: A Focus on Grocery Store Selection Criteria and Grocery Shopping Attitudes and Behavior 2003Look who’s talking: family communication during purchase decisions

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Year1977

Typearticle

Published1977-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations35

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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openalex_workW2415404532

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