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Sunil Mehrotra · Study

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Sunil Mehrotra

2 works· latest 1984cluster: provisional

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i101

Citations42

Works here2

77

84

Most cited in this library

Determinants of Children's Influence on Mothers' Buying Behavior1977 · 35 citations
How to Measure Marketing Productivity1984 · 7 citations

Works

2 shown

How to Measure Marketing Productivity

Journal of Advertising Research·1984·1 author

7citations

Determinants of Children's Influence on Mothers' Buying Behavior

ACR North American Advances·1977·2 authors

35citations