SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How to Measure Marketing Productivity · Study

ArticleShelves

ArticleHow to Measure Marketing Productivity

Sunil Mehrotra1984

Article1984

How to Measure Marketing Productivity

7 citations·0/0 files stored·Journal of Advertising Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 7 citations exist upstream.

References

1973Marketing Management: Analysis, Planning and Control 1962Business Behavior, Value and Growth.1973Economics of the firm: theory and practice

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2003Evolving to a New Dominant Logic for Marketingarticle · 1 shared reference 1990The Effect of a Market Orientation on Business Profitabilityarticle · 1 shared reference 1994Customer Loyalty: Toward an Integrated Conceptual Frameworkarticle · 1 shared reference 2016Understanding Customer Experience Throughout the Customer Journeyarticle · 1 shared reference 1978The External Control of Organizations.article · 1 shared reference 1992The Changing Role of Marketing in the Corporationarticle · 1 shared reference

Details

Year1984

Typearticle

Published1984-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1080/00218499.1984.12467959

openalex_workW4412452162

Links

Imported from OpenAlex (CC0) — nothing here is generated.