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• 2013Consumer preferences for food labelling attributes: Comparing direct ranking and best–worst scaling for measurement of attribute importance, preference intensity and attribute dominance98 cited
• 1992An Empirical Investigation of the Effects of Decision Aids on Problem‐Solving Processes*74 cited
• 1980Some effects on information load on search patterns used to analyze performance reports73 cited
• 2012How impulsivity affects consumer decision-making in e-commerce65 cited
• 1987A Protocol Analysis of Brand Choice Strategies Involving Recommendations58 cited
• 1980Product familiarity and information processing strategies: An exploratory investigation55 cited
• 2005The relative role of strategic assets in determining customer perceptions of hotel room price55 cited
• 1983IS THE SIMULTANEOUS VERBAL PROTOCOL A VIABLE METHOD FOR STUDYING MANAGERIAL PROBLEM SOLVING AND DECISION MAKING?44 cited
• 2005Modifying consumer search processes in enhanced on-line interfaces40 cited
• 1998A latent structure double hurdle regression model for exploring heterogeneity in consumer search patterns39 cited
• 1992Attribute abstraction, feature-dimensionality, and the scaling of product similarities36 cited
• 1985Direct observation of search behavior in the purchase of two nondurable products24 cited
• 1985Effectiveness of security analyst information accessing strategies: A computer interactive assessment