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Consumer attitudes toward mobile advertising
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Consumer attitudes toward mobile advertising (2010)Consumer attitudes toward mobile advertis…The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture (2017)The behavior response of the …Effects of mobile advertisement and advertisement involvement on purchase intention in tourism industry (2016)Effects of mobile advertiseme…Examining The Impact Of Mobile Marketing On Consumers' Attitudes and Purchase Intentions. (2010)Examining The Impact Of Mobil…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Capturing Consumer Attitude Toward Mobile Advertising: An Empirical Investigation Among Different National Cultures (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach (2021)Apparel product attributes, web browsing, and e-impulse buying on shopping websites (2011)The Effectiveness of Branded Mobile Phone Apps (2011)Innovative mobile marketing via smartphones (2012)
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  • 2010Examining The Impact Of Mobile Marketing On Consumers' Attitudes and Purchase Intentions.93 cited
  • 2017The behavior response of the Nigerian youths toward mobile advertising: An examination of the influence of values, attitudes and culture17 cited
  • 2016Effects of mobile advertisement and advertisement involvement on purchase intention in tourism industry6 cited

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